CALL FOR IDEAS
Submission deadline extended till 31 Oct 2014.
Upper Serangoon Road:
My Heritage Corridor
Transforming Upper Serangoon Road into a
Distinctive Heritage Corridor
Shape Your Thoughts
Shape Our Future
Did you know that Upper Serangoon Road has been around since the 1820s, and is almost 200 years old?
Together with Serangoon Road, the two roads combine to form a radial arterial road from the city to Hougang Town. The stretch of Upper Serangoon Road that falls within Hougang Town was lined with famous markets and shops in the past, and the Old "Kangkar" Port located at the north end of the road used to be a thriving wholesale fish market.
There are also two gazetted national monuments located along the road - the Tou Mu Kong Temple and the Church of the Nativity of the Blessed Virgin Mary.
Read on to find out about our plans to transform Upper Serangoon Road into a distinctive Heritage Corridor, and share your ideas with us!
Colours of Hougang – Enriching and Engaging
Under the Remaking Our Heartland plans for Hougang Town, one of the proposals is to transform Upper Serangoon Road into a Heritage Corridor. Four locations along Upper Serangoon Road have been identified as nodes to accentuate the points of historical interests.
- Market Square at Kovan City
- Key Offshoots at Hougang Central and Hougang Avenue 10
- Heritage Corner at the Town Centre
- Old "Kangkar" Port
Share what you want to See, Feel, and Experience
along this Heritage Corridor with us...
How to Submit
Illustrations in any media (e.g. drawings, sketches, photographs, videos, PowerPoint presentations, etc.).
Each submission must include a short description of up to 100 words.
- min. A3 size; max. up to four A3s (or one A1)
- Sculptures (representation of figurines/ historical setting)
- max. dimension of 30cm x 30cm x 30cm (e.g. clay/ paper mache)
- min. 60 seconds; max. 2 minutes (.mp4, .mov, .avi, .wmv, .mpeg format)
- PowerPoint Presentation
- max. of 30 slides
Where to Submit
Please submit your entries together with the Submission Form
The Call for Ideas Exercise will close on 31 Oct 2014. Shortlisted participants will be notified via email at a later date.
- Send via email (max. size of 10MB) to: RemakingOurHeartland@mailbox.hdb.gov.sg, or
- Send via post to:
Upper Serangoon Heritage Corridor (Hougang ROH)
Research & Planning Group
Housing & Development Board
HDB Hub, 480 Lorong 6 Toa Payoh
Terms & Conditions
By submitting an entry, the participant grants to HDB an irrevocable and unconditional right to copy, adapt, reproduce, create derivative works from, modify, publish, edit, distribute and display the entry or otherwise use or implement the entry (in whole or in part) for whatever purposes without any payment of any fee or charge. For the avoidance of doubt, such right shall include the right to use any intellectual property rights which the participant has in the entry.
The participant represents and warrants that the entry is original, not previously published and does not incorporate or include material that infringes or violates any personal property rights of a third person or would require the consent of any third party or is otherwise unlawful or infringes the intellectual property rights of any third party or infringe or violate any law, right of any person or entity.
The participant shall also have no (i) right of approval of HDB's intended use or modification of the entry, (ii) no claim to compensation, and (iii) no claim (including, but not limited to claims based on invasion of privacy, defamation or right of publicity) arising from HDB's use or modification of the entry.
The participant further agrees that HDB, its agents, contractors, employees, officers and representatives are not responsible for lost, misdirected, incomplete or postage-due entries.